✦ Exhibit B
The Uncompromising Standard.
Years of watching it
go wrong
has its perks.
The Arabic localization industry has a dirty little secret:
It's counting on you not knowing better.
MENA is an emerging gaming market—a free for all gold rush. There
are hardly any standards of quality, so there's very little incentive to even put in the bare minimum.
And nailing Arabic requires much more than the bare minimum.
Amateur-tier work and broken implementations are the norm, not the exception.
Yes, even when - especially when - you trust the biggest multilingual providers around.
And as player standards rapidly mature alongside this market, expectations shift. What once passed for acceptable can quickly turn into an overnight embarrassment.
We've witnessed this broken system crash and burn. Again, and again, and again.
But watching trainwrecks happen in slow-mo has its perks.
It led our director
to distill exactly what makes an Arabic localization click into a replicable standard—then founded loclait to make that standard non-negotiable.